BUILT MAGAZINE
BUILT MAGAZINE, Premiere Issue, 2007.
Built Magazine
Premiere Issue, 2007
Premiere Issue, 2007
It’s not every day that you’re asked to reimagine an institutionalized visual culture. But that’s just what happened when a group of aesthetically-minded bodybuilders invited me to design their new magazine.
I was skeptical at first. It’s happened before — being encouraged to sculpt a new visual vocabulary only to watch the solution fade away until it is but a slight variation of an existing look. But these gentlemen meant what they said and not only kept their word, but encouraged me to push the vision ever further.
